UX/Product Designer
Hey, I'm Gayathri.
Masters in Human-Computer Interaction @ California College of Arts
#Research-savvy🧠 #motion-driven🎬 #AI-curious🤖
UX and Product designer based in SF 🌉 with 3+ years of experience turning brainstorms into seamless designs,
powered by Ai, strategy, data & lots of chai ☕🤍)…
RECENT PROJECTS
UX RESEARCH | CASE STUDIES | UI DESIGN
Redesigning India’s Leading Home Food App - Cookr
A detailed UX Case Study on introducing subscription-based meal delivery service and rebranding the growing Home-Food App - 'Cookr'
ARC (Assistive Road Companion) - Reimagining the In-Car Experience
An AI-powered road companion that blends navigation, storytelling, and shared journeys into one seamless dashboard experience.
A real-time emergency response system with disaster alerts, safety protocols, easy navigation and news updates based on the user’s location.
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Hosate is a web app for restaurants to manage and monitor all their online stores across associated delivery aggregators.
An Interactive Live Installation done for Pantaloons, Gandhinagar addressing a pressing environmental issue of sustainability and bird care for children
OTHER PROJECTS
VISUAL DESIGN | NFT ART | PRODUCT DESIGN | ILLUSTRATIONS
VISUAL DESIGN | NFT ART | BRANDING | MOTION GRAPHIC
Branding and Visual Design projects - Animated Food NFTs for Papa Johns, Maggi, Britannia & Pepsico, Dish NFTs for Global chefs, motion graphic videos, gifs, social media designs and more.
VISUAL STORYTELLING | ILLUSTRATIONS | CRAFT RESEARCH
A set of promotional creatives (poster, brochure, catalog, postcards, coffee table book) designed and documented for the block-printed craft of Ajrakh produced by the Khatri community at Kutch, Gujarat.
ILLUSTRATIONS | VISUAL DESIGN
A set of diaries and calendars designed for NIFT 2020 highlighting the discrete cultures of India through its vivid dance forms, commemorating its ethnicity and unifying them as one whole!
PRODUCT DESIGN | USER RESEARCH | ILLUSTRATIONS
A creative diary designed for a unique artist group keeping in mind the likes and personality of the target users through intense evaluative and user research.